Estee Lauder

Estee Lauder at SM Aura Premier in Taguig is a premier retail boutique for the globally renowned luxury beauty brand, Estee Lauder. Founded in 1946 by Estée and Joseph Lauder, the brand is celebrated for its innovative skincare, high-quality makeup, and exquisite fragrances. The SM Aura location, noted as its first stand-alone boutique in the Philippines, offers an interactive shopping experience, including personalized "3-minute beauty" services and product demonstrations. It upholds Estee Lauder's reputation for elegance, luxury, and superior quality, catering to a discerning clientele seeking advanced beauty solutions and a sophisticated retail environment.