HBC

HBC (Home of Beauty and Color) is a cornerstone of the Philippine beauty retail landscape, established in 1993 by Dr. Rolando and Dra. Rosalinda Hortaleza. This branch, located in the Paso De Blas area of Valenzuela, continues the brand's legacy of providing 'the right to be beautiful' through affordable, professional-grade products. HBC is particularly renowned for its proprietary brands like San San cosmetics and Hortaleza Professional hair care, which are staples for both everyday consumers and local salon professionals. With a history rooted in salon tool supply and sharpening, HBC remains a trusted destination for high-quality makeup, skincare, and hair maintenance essentials.