HBC Corporate Centre

HBC (Home of Beauty and Color), formerly known as Hortaleza Beauty Center, is a titan of the Philippine beauty retail industry. Founded in 1993 by Dr. Rolando and Dra. Rosalinda Hortaleza, the company began as a specialist in nail care before expanding into a nationwide powerhouse with over 200 stores. The HBC Corporate Centre in Valenzuela serves as the operational heart of this multi-billion peso enterprise. Renowned for its 'Beauty Exclusives' private labels like San San cosmetics and Hortaleza Professional, HBC is dedicated to making high-quality personal care accessible to all Filipinos. The brand is highly regarded for its extensive product range and commitment to affordable beauty solutions.