HBC Home of Beauty Exclusives Marulas

HBC (Home of Beauty Exclusives) is a premier Filipino beauty retail chain, with its Marulas branch in Valenzuela City serving as a vital hub for affordable personal care. Established in 1993 by Dr. Rolando and Dra. Rosalinda Hortaleza, the company transformed from a specialized nail care supplier into a nationwide leader in the health and beauty sector. The store is renowned for its 'Beauty Exclusives' portfolio, featuring popular house brands like San San cosmetics and Hortaleza Professional hair care. HBC is widely praised for democratizing professional-grade beauty products and salon tools, making them accessible to the general public. Its reputation for quality and value has solidified its status as a household name in the Philippines.