Primor

Primor is a prominent beauty retailer in Portugal and Spain, established in 1953. Renowned for its extensive selection of perfumes, makeup, skincare, and hair products, Primor is often recognized as one of the most competitively priced perfumeries in the region. With a significant online presence and numerous physical stores, including multiple locations in Coimbra, the company aims to make beauty accessible to all, offering a wide range from luxury brands to affordable options. While celebrated for its vast product assortment and frequent promotions, customer feedback occasionally points to challenges with online order fulfillment and in-store service.