Letual'

Letual' (Л'Этуаль) is a prominent Russian retail chain specializing in cosmetics and perfumery, established in 1997. As one of the largest beauty retailers in Russia, with over 1000 stores across Russia, CIS countries, Qatar, and the UAE, it holds a significant market position, ranking second in revenue for cosmetics and perfumes in Russia as of 2020. The company offers a vast assortment of international and domestic beauty products, including luxury brands, makeup, skincare, and fragrances. While praised for its wide product variety and quality, customer experiences sometimes highlight inconsistencies in service. Letual' aims to create a new lifestyle for its clients by providing a luxurious and comfortable shopping environment.