L'Etoile

L'Etoile is a leading Russian retailer of perfumery and cosmetics, establishing its first store in 1997. With a massive network of nearly 1,000 stores across 250 cities, it is a dominant force in the nation's beauty industry. The stores and comprehensive online shop offer a vast selection of international and domestic brands in makeup, skincare, and fragrances, alongside their own private label products. L'Etoile is widely recognized for making a wide range of beauty products accessible to a broad consumer base, often compared to retailers like Sephora. Customer reviews frequently mention the extensive product variety and regular promotions.