L'etual'

L'etual' (Л'Этуаль) is a dominant leader in the Russian perfume and cosmetics retail industry. Established in 1997, the company has grown into a massive network with approximately 1,000 stores across 250 cities in Russia and beyond. The stores offer a vast selection of beauty products, including makeup, skincare, and fragrances from over 150 international and domestic brands, alongside its own private label, L'Etoile Selection. As a major multi-brand retailer, it caters to a broad consumer base, similar to department stores. Reviews are often positive about the wide product range, though customer service experiences can be mixed.