PRO Makeup
L'Etoile (Letual') is Russia's premier beauty retail chain, serving as a cornerstone of the country's cosmetic industry since its founding in 1997. This Novosibirsk location, situated within the Eden shopping mall on Ulitsa Kutateladze, offers an extensive selection of international luxury brands, professional skincare, and exclusive fragrances. As a dominant market leader, L'Etoile is recognized for its sophisticated shopping environment and the 'L'Etoile Selection' private label. Customers frequently praise the store for its wide product availability and frequent promotional events. While primarily a retail destination, the store serves as a vital hub for beauty enthusiasts seeking the latest global trends and high-end cosmetic innovations.