Letual'

Letual' is a prominent Russian retail chain specializing in cosmetics and perfumery, established in 1997 by Maxim Klimov. With over 1,000 stores across 250 cities in Russia, CIS countries, Qatar, and the UAE, Letual' has grown to be a significant player in the beauty retail segment. The company offers an extensive selection of both luxury and mass-market beauty products, including a wide range of perfumes, skincare, and makeup. While customer experiences can vary, the chain is generally recognized for its broad product assortment, authentic fragrances, and frequent promotional offers and loyalty programs.