Letual'

Letual' (Л'Этуаль) is a prominent Russian retail chain specializing in cosmetics and perfumery. Established in 1997, it has grown to operate over 1,000 stores across 250 cities in Russia, as well as in CIS countries, Qatar, and the UAE. The business is recognized for offering a wide selection of beauty products, encompassing both luxury and mass-market brands, alongside an extensive range of perfumes and skincare items. While customer reviews present a mixed sentiment regarding service consistency, the chain is generally praised for its diverse product offerings and frequent promotional activities. Letual' expanded its reach by launching an online marketplace in 2022 and underwent a rebranding in 2023.