L'Etoile

L'Etoile, founded in 1997, is a prominent Russian retail chain specializing in cosmetics and perfumery. With a vast network of physical stores across Russia and CIS countries, complemented by a robust online presence, L'Etoile offers an extensive selection of international and proprietary beauty brands, including makeup, skincare, haircare, and fragrances. The company is known for its frequent promotions and wide product range, making beauty accessible to a broad customer base. While praised for its variety and discounts, customer experiences are mixed, with some reviews highlighting concerns regarding customer service and product authenticity. L'Etoile underwent a rebranding in 2023 and expanded its online marketplace in 2022.