L'etual'

L'etual' is a prominent Russian retail chain specializing in cosmetics and perfumery. Founded in 1997, it has grown to become a leader in the Russian beauty industry, operating over 1,000 stores across the country and in CIS nations, Qatar, and the UAE. The company, which officially rebranded from "Л'Этуаль" to "Лэтуаль" in 2023, offers a vast assortment of products from over 1,000 brands, including exclusive lines, encompassing decorative cosmetics, skincare, hair care, and fragrances. L'etual' is recognized for its extensive product selection and its commitment to creating unique beauty spaces for customers.