L'Etoile

L'Etoile (Лэтуаль) is Russia's leading cosmetics and perfumery retail chain, established in 1997. With over 1,000 physical stores across the country and a robust online marketplace (letu.ru), it serves as a dominant beauty destination. The company offers a vast assortment of over 1,000 international and domestic brands, including its own private label, covering fragrances, decorative cosmetics, skincare, and hair care. Praised for its wide product selection and knowledgeable consultants, L'Etoile is a major force in the Russian beauty market, providing a comprehensive shopping experience for both mass-market and luxury consumers.