Letual

Letual (L'Etoile) is the premier Russian retail chain for cosmetics and perfumery, established in 1997. As a dominant force in the beauty industry, the company operates over 1,000 stores across Russia, CIS countries, and the Middle East, offering a vast marketplace of over 5,000 brands, including exclusive international labels and its own LETOILE MAKEUP line. Recognized as a market leader, Letual is a high-volume retailer that caters to both mass-market and professional beauty needs. The brand is praised for its wide assortment, frequent promotions, and strong digital presence, continually expanding its physical and online footprint to remain a central hub for beauty and fragrance in the region.