M.kosmetik

M.kosmetik is the consumer-facing brand for Magnit Kosmetik, Russia's largest chain of "droguerie" or drugstore-style beauty retailers. Established in 2010 as a subsidiary of the Magnit food retail giant, the chain has grown to over 5,000 stores, becoming the nation's top seller of cosmetics and perfumes by revenue. The stores offer a wide assortment of mass-market cosmetics, personal care products, and household goods. Praised for its accessibility and frequent promotions, M.kosmetik recently began a major rebranding to modernize its image and further differentiate from its parent food stores.