M.kosmetik

M.kosmetik, officially known as Magnit Cosmetic, is a major Russian retail chain specializing in cosmetics, personal care products, and household goods. The first store was launched in 2010 by the parent company Magnit, one of Russia's largest food retailers. Since then, Magnit Cosmetic has grown into the nation's leading beauty retailer by revenue, surpassing long-time competitors. The stores operate in a "drogery" or drugstore format, offering a wide assortment of mass-market beauty products, perfumes, and home essentials. This model focuses on convenience and affordability, positioning its numerous locations as neighborhood stores for everyday needs.