Podruzhka

Podruzhka (Подружка) is a prominent mass-market cosmetics and perfumery retail chain in Russia, operating over 222 stores nationwide. Established around 2005, the chain offers an extensive assortment of international and domestic brands, including popular decorative cosmetics, skincare, and exclusive house brands like Pink Up and Lady Pink. The business is highly praised by shoppers for its competitive pricing, frequent promotions, and unique loyalty program, making it a go-to source for everyday beauty and personal care essentials. Podruzhka successfully blends accessibility with a diverse product range, catering to the modern Russian consumer.