PRO Makeup
Podruzhka (Подружка) is a leading Russian cosmetics and perfumery retail chain, founded in 2005, operating over 300 stores across the country. Positioned as a popular drogerie-format store, it offers a wide and affordable assortment of decorative cosmetics, skincare, hair care, and personal care items. The chain is known for stocking major international brands like Maybelline NY and CATRICE, alongside its own exclusive private labels such as Pink Up and Lady Pink. Praised by customers for its competitive pricing, frequent promotions, and loyalty program, Podruzhka is a go-to destination for budget-conscious beauty enthusiasts. The brand occasionally hosts masterclasses and events with industry professionals, reinforcing its commitment to accessible beauty education.