PRO Makeup
Zolotoye Yabloko (Gold Apple) is a premier Russian omnichannel beauty retailer, founded in 1996, which has grown into one of the biggest international beauty chains in its segment. Operating as a 'beauty supermarket,' the company offers an extensive selection of approximately 5,000 brands across cosmetics, perfume, skincare, and hair care, including its own private label, FOR ME. The retailer holds a top position in Russia by sales and has expanded its physical and e-commerce presence across six countries, including the UAE and Saudi Arabia. Praised for its vast variety and frequent promotions, Gold Apple is the definitive destination for both mass-market and exclusive international beauty products, offering in-store services like makeovers and hairstyling through its loyalty program.