Letual'

L'Etoile (Letual') is a leading Russian retail chain specializing in cosmetics and perfumery. Founded in 1997, the company has grown to become one of the largest in the industry with over 1,000 stores across Russia. The stores offer a wide assortment of international and domestic beauty brands, including makeup, skincare, and fragrances, as well as their own private label products. While praised for its extensive product selection and frequent promotions, customer reviews are often mixed, citing concerns regarding service quality and pricing. L'Etoile operates as both a physical retail network and a major online marketplace.