L'etual'

L'etual' (Л'Этуаль) is a leading Russian retail chain specializing in cosmetics and perfumery, holding a significant position in the nation's beauty industry. Established in Moscow in 1997 by Maxim Klimov, the company has grown into a massive network with approximately 1,000 stores across Russia. L'etual' offers a wide assortment of international and exclusive brands, alongside its own private label products. As one of the largest players in the Russian beauty retail market, it functions as a primary destination for consumers seeking makeup, skincare, and fragrances, making it a key competitor to chains like Sephora and Douglas in the region.