L'etual'

L'etual' (Л'Этуаль) is a leading Russian retail chain specializing in cosmetics and perfumery. Founded in Moscow in 1997, the company has grown into one of the largest players in the beauty market, with approximately 1,000 stores across Russia. The stores offer a wide assortment of international and exclusive beauty brands, positioning themselves as a primary destination for consumers seeking makeup, skincare, and fragrances. As a major national retailer, L'etual' is comparable to chains like Sephora, providing a professional and comprehensive beauty shopping experience. Customer reviews are generally positive, often mentioning the wide product selection, though service quality can vary by location.