Krasivaya

Krasivaya (Academy of Beauty) is a prominent professional beauty hub located in Sochi, serving as both a specialized retail store and a training center. Established as part of a regional network founded around 2003, the Makarenko Street location is a key destination for beauty professionals, offering an extensive range of high-quality hair care, nail supplies, and salon equipment. Beyond retail, the brand is highly regarded for its 'Academy of Beauty' curriculum, which provides certified training in hairdressing, nail aesthetics, and makeup artistry. With a strong 4.8-star reputation, it is recognized for its knowledgeable staff and its role as a primary supplier to the local beauty industry.