Letual'

Letual' (Лэтуаль) is Russia's largest retail chain for cosmetics and perfumery, founded in 1997. With over 1,000 stores across Russia and expanding into CIS countries, Qatar, and the UAE, it offers an extensive selection of international and exclusive beauty brands, alongside its own product lines. The company is praised for its wide product range and accessible locations, providing a comprehensive shopping experience for beauty enthusiasts. While customer experiences with service can be mixed, Letual' remains a dominant force in the mass-market beauty retail sector, also engaging customers through online masterclasses and beauty content.