L'etual'

L'etual' (Letoile) is a leading Russian retail chain specializing in cosmetics and perfumery, founded in 1997. With over 1,000 stores across 250 cities in Russia and a growing international presence, it is a major player in the beauty market. The stores offer a vast selection of products from prominent international brands like Christian Dior, Chanel, and Kenzo, alongside their own private label products. Functioning as a comprehensive beauty marketplace, L'etual' provides a high level of service and a wide assortment of makeup, skincare, and fragrances, making it a go-to destination for beauty shoppers across the country.