Letual'

L'Etoile (Letual') is a dominant force in the Russian beauty market, operating as one of the country's largest perfume and cosmetics retail chains. Established in 1997, the company has grown to over 1,000 stores, offering a vast assortment of international luxury and mass-market brands alongside its own private-label products. As a key competitor in the industry, it is recognized as the second-largest beauty retailer in Russia. Letual' provides a comprehensive beauty shopping experience, featuring everything from makeup and skincare to high-end fragrances, making it a primary destination for consumers across the nation.