Letual'

Letual' (L'Etoile) is a dominant force in the Russian beauty market and one of the country's largest perfumery and cosmetics retail chains. Established in 1997, the company has grown to over 1,000 stores nationwide, offering a vast selection of international luxury and mass-market brands alongside its own private-label cosmetics. Letual' is primarily known for its extensive range of fragrances and decorative cosmetics, positioning itself as a go-to destination for a broad consumer base. While praised for its wide product variety, customer reviews sometimes point to inconsistent service quality and pricing compared to competitors.