L'Etoile

L'Etoile (Л'Этуаль) is Russia's leading beauty retail chain, with its Yekaterinburg branch on Ulitsa Malysheva serving as a premier destination for luxury and mass-market cosmetics. Founded in 1997, the brand has become a household name, offering an expansive selection of international perfumes, skincare, and professional makeup from over 1,000 global brands. The Malysheva 28 location is known for its sophisticated shopping environment and expert beauty consultants. While primarily a retail hub, the store frequently hosts brand masterclasses and promotional events. Reviews highlight the extensive product range and central location, making it a cornerstone of the local beauty community.