Professional'nyy Mir

Professional'nyy Mir (Professional World) is a prominent retail chain in Yekaterinburg specializing in professional beauty supplies and equipment. Operating under the established Anima Holding group, which has been a fixture in the Russian beauty industry since 2002, the store serves as a vital resource for local hair stylists, nail technicians, and makeup artists. The Lunacharskogo location offers a comprehensive inventory ranging from advanced hair coloring systems and styling tools to professional nail care and eyelash extension supplies. Known for its knowledgeable staff and frequent brand demonstrations, the store is highly regarded by both industry professionals and retail customers for its reliable selection of high-quality, salon-grade products.