Professionalnyy Mir

Professionalnyy Mir (Professional World) is a specialized retail chain in Yekaterinburg, Russia, dedicated to professional beauty supplies and salon equipment. Operating under the umbrella of Anima Holding, which has been a market leader since 1993, the store on Ulitsa 8 Marta provides a vast selection of hair care, coloring systems, and nail aesthetics products. It caters primarily to industry professionals, offering high-end tools and international brands. Customers value the shop for its comprehensive inventory and the technical expertise of its staff. Beyond retail, the parent company is well-known for supporting the local beauty community through professional seminars and industry events.