PRO Makeup
Professional'nyy Mir (also known as Pro.Mir) is a specialized retail destination in Yekaterinburg’s Botanica district, catering to the needs of beauty industry professionals. Established as part of the Anima Holding group in 2002, the store has built a strong reputation as a reliable supplier of professional hair care, nail systems, and salon tools. It carries an extensive portfolio of renowned brands such as Estel, Londa, and Wella, alongside professional makeup essentials. Beyond retail, the location serves as a hub for the local beauty community, offering professional makeup services and facilitating brand seminars. Reviewers frequently praise the store for its authentic product selection and the technical expertise of its sales consultants.