Podruzhka

Podruzhka is a major Russian retail chain specializing in cosmetics, personal care, and beauty products. Established in 2005, the company has grown to over 500 stores across more than 85 cities, becoming a go-to destination for affordable beauty. The stores offer a wide assortment of international brands like L'Oreal and Maybelline, alongside a significant and popular selection of exclusive Asian cosmetic brands. Praised for its frequent promotions, loyalty programs, and accessible "store next door" format, Podruzhka caters to a broad consumer base seeking both well-known and unique beauty finds.