Rainbow Smile

Rainbow Smile (Улыбка радуги) is a major Russian retail chain specializing in cosmetics, personal care products, and household chemicals. Operating in a "drogerie" or drugstore format, it is the second-largest chain of its kind in Russia, with over 1,100 stores across 33 regions. The company, founded in 2001, offers a wide assortment of mass-market beauty products, including makeup, skincare, and haircare, alongside a significant portfolio of its own private label brands. Positioned as a convenient, neighborhood store, Rainbow Smile aims to provide affordable everyday essentials for personal and home care, making it a popular destination for shoppers across the country.