Mor Maty Sarr

Mor Maty Sarr is a legendary figure in the Senegalese beauty industry, having built a cosmetics empire from humble beginnings as a street vendor in 1962. Formally established as a boutique in 1981, Keur Mor Maty Sarr (MMS Cosmetics) has become Dakar's premier destination for wholesale and retail beauty products. The establishment is renowned for its vast selection of international brands, including L'Oréal and Black Opal, as well as professional hair care, perfumes, and salon equipment. With over 40 years of expertise, it remains a trusted hub for both individual consumers and beauty professionals across West Africa, praised for its comprehensive inventory and market leadership.