Alexandar Cosmetics is a major Serbian distributor and retailer of beauty products, catering to both professionals and the general public for over two decades. With an extensive catalog of over 35,000 items from more than 100 brands, they are a key supplier for numerous hairdressing salons, cosmetic studios, and makeup academies throughout the region. While they offer a comprehensive range of makeup, nail, and skincare products, they are particularly well-regarded for their wide selection of professional hair care and coloring supplies. In addition to retail, the company also organizes individual training and seminars in professional makeup, nail extensions, and lash application, solidifying its role as a significant player in the regional beauty industry.