UltraGroup

UltraGroup (formerly Ultra-Sun) is a prominent Serbian company established in 2004, specializing in the import, wholesale, and retail of professional cosmetics, accessories, and equipment for hairdressing and beauty salons, as well as for home use. With physical stores in Belgrade and an extensive online platform, UltraGroup serves as a central destination for beauty professionals and enthusiasts alike. They are known for distributing a carefully selected portfolio of international brands across hair, nail, and waxing categories, alongside salon furniture and solariums. Praised for their wide product variety, competitive pricing, and quality offerings, UltraGroup is a trusted partner in the Serbian beauty industry.