Alexandar Cosmetics

Alexandar Cosmetics is the premier distributor of professional beauty products in Serbia and the Balkan region. Founded in 1994, the company has grown from a family-owned business into a dominant retail and wholesale force headquartered in Novi Sad. As the exclusive distributor for global brands like NYX Professional Makeup, Revolution Beauty, and Ardell, they are the go-to destination for makeup artists, hairstylists, and nail technicians. The Miše Dimitrijevića flagship store is renowned for its vast inventory, ranging from high-end cosmetics to professional salon equipment. Beyond retail, the company fosters industry growth through its dedicated academy, offering accredited training and masterclasses that set the standard for beauty education in the region.