Lorena

Lorena, located at Žitni trg 16 in Sremska Mitrovica, is a prominent beauty supply store and a distribution center for Alexandar Cosmetics. It offers a comprehensive range of products for both professional hairdressing and cosmetic salons, as well as for personal use. The store features renowned international brands such as Macadamia, NYX Professional Makeup, and Ardell. Praised for its friendly and knowledgeable staff, Lorena provides expert advice on product selection and application. The establishment is also noted for being pet-friendly and frequently runs promotions on various beauty categories, including hair coloring and makeup.