Off Beauty Daegu Dongseongno

Off Beauty Daegu Dongseongno is a landmark beauty outlet that opened in December 2024 as part of South Korea's first urban beauty outlet chain. Located in the heart of Daegu's premier shopping district, the store offers a revolutionary retail experience by providing a wide array of K-beauty favorites and global luxury brands—including Chanel, Dior, and Sulwhasoo—at significant discounts ranging from 20% to 90%. Known for its 'Off Price, On the Beauty' philosophy, the branch caters to both local trendsetters and international tourists seeking authentic products at warehouse prices. The modern, warehouse-style layout and AI-driven pricing system make it a standout destination for savvy cosmetics shoppers in the region.