Olive Young

Olive Young is the undisputed market leader in South Korea's Health & Beauty (H&B) retail sector, established in 1999. Operating as an influential omnichannel platform, it is widely recognized as the premier destination for K-beauty, offering an extensive, curated selection of trending skincare, makeup, haircare, and wellness supplements. The company's aggressive expansion and "global tourism zone" strategy have made its over 1,300 stores, including the Gangnam location, a must-visit for international shoppers. Praised for its role as an "incubator" for small-to-mid-sized Korean indie brands, Olive Young is a global trendsetter that ships to over 150 countries, solidifying its position as a powerhouse in the global cosmetics industry.