PRO Makeup
Olive Young is the undisputed market leader and premier health and beauty retail chain in South Korea, having pioneered the country's Health & Beauty store concept with its first opening in 1999. Operating over 1,300 stores nationwide, it is globally recognized as the essential one-stop-shop for K-Beauty, offering a curated selection of trending skincare, makeup, and wellness products from both major and indie brands. The company is a key driver of K-Beauty's global expansion, leveraging its omnichannel platform and flagship stores in Seoul to provide immersive, personalized shopping experiences, including skin diagnostics and beauty consultations. It is a must-visit destination for international tourists, with sales to foreign visitors reaching record highs.