Olive Young Itaewon Central Branch

Olive Young is South Korea's dominant health and beauty retail chain, often referred to as the "Sephora of Korea," having pioneered the market since its first store opened in 1999. The Itaewon Central Branch serves as a key destination for both local and international shoppers, offering an extensive, trend-driven selection of K-Beauty products, including skincare, makeup, haircare, and wellness supplements. The store is highly regarded by foreign tourists, with the chain capturing a significant share of tax-refunded cosmetics purchases in Korea. It is recognized for its well-organized displays, helpful staff, and role in championing small- and medium-sized K-Beauty brands.