Olive Young

Olive Young is the undisputed market leader and premier Health & Beauty (H&B) retail chain in South Korea, widely recognized as the essential destination for K-Beauty products. Founded in 1999, the company operates over 1,300 stores nationwide, pioneering the domestic H&B market and solidifying its status as a global lifestyle platform. The Itaewon location, like other flagship stores, offers a vast, curated selection of trending skincare, makeup, beauty tools, and wellness products from both major and emerging Korean brands. The retailer is praised for its omnichannel strategy, frequent sales, and its pivotal role in introducing the latest K-Beauty trends to international consumers, making it a must-visit for beauty enthusiasts.