OLIVE YOUNG Jongno 1-ga

OLIVE YOUNG Jongno 1-ga is a flagship location of South Korea's undisputed market-leading health and beauty (H&B) retail chain, CJ Olive Young. Founded in 1999, the company pioneered the H&B store concept in Korea and is now recognized globally as the primary incubator for emerging K-beauty brands. This specific branch serves as a major retail hub, offering an extensive, curated selection of cosmetics, skincare, haircare, and wellness products from over 2,400 brands. Praised for its omnichannel strategy, including "Today Delivery," and its role as a Tax Refund Shop, the store is a must-visit destination for both local and international consumers seeking the latest K-beauty trends.