Olive Young

Olive Young is the undisputed market leader and premier Health & Beauty (H&B) retailer in South Korea, operating over 1,300 stores nationwide since its founding in 1999. As the country's largest beauty retail chain, it functions as a vital incubator for emerging K-beauty brands, curating the latest trends in skincare, makeup, and wellness. The company is celebrated for its innovative omnichannel strategy, seamlessly integrating its physical stores—which have become must-visit destinations for global tourists—with its international e-commerce platform. Olive Young is recognized as a global trendsetter, driving the worldwide popularity of Korean cosmetics.