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Olive Young Myeongdong Central Branch is a flagship location of South Korea's premier health and beauty retail chain, CJ Olive Young, which pioneered the country's health and beauty market after opening its first store in 1999. [cite: 4 in first search] As one of the largest and most globally focused stores in the Myeongdong shopping district, it serves as a vital gateway for international tourists seeking the latest K-Beauty trends. [cite: 3, 5, 9, 11 in first search] The store is a one-stop-shop, celebrated for its extensive, curated selection of trending skincare, makeup, hair, and wellness products from both major and indie Korean brands. [cite: 6, 8, 10 in first search] It is consistently praised as a must-visit destination for stocking up on authentic K-Beauty essentials.