Olive Young Myeongdong Town

Olive Young Myeongdong Town is the largest global specialty store and flagship location for South Korea's dominant health and beauty retailer, Olive Young. Established in 1999, the brand has become the undisputed leader and a key trendsetter in the K-beauty industry, operating over 1,200 stores nationwide. The Myeongdong Town store is a must-visit destination for international tourists, offering an extensive, multi-story selection of the latest K-beauty skincare, makeup, hair, and wellness products. Praised for its modern, spacious shopping environment and duty-free convenience, it provides an up-close encounter with the most popular Korean and international brands.