
OLIVE YOUNG is the undisputed, premier Health & Beauty (H&B) retail chain in South Korea, operating over 1,300 stores nationwide since its founding in 1999. As a subsidiary of the CJ Group, it pioneered the Korean H&B market and has become a global K-beauty hub, driving international trends and sales. The brand is celebrated for its rapid introduction of new and indie K-beauty products, its omnichannel strategy, and its immersive flagship stores in Seoul's major districts like Myeongdong and Hongdae. These locations offer modern, interactive shopping experiences, including AI-powered skin consultations and personal color diagnostics, making OLIVE YOUNG a must-visit destination for both local consumers and international tourists seeking the latest in Korean cosmetics and wellness.