Olive Young

Olive Young is the undisputed market leader and South Korea's premier Health & Beauty retail chain, often dubbed the "Sephora of Korea." Established in 1999, the company operates over 1,200 omnichannel stores, serving as the primary gateway for global consumers to discover the latest K-beauty trends in skincare, makeup, and wellness. The brand is celebrated for its role as an "incubator" for small and indie Korean cosmetic brands, driving their global success. Flagship locations in Seoul offer immersive, interactive shopping experiences, cementing Olive Young's position as a must-visit destination for international tourists and a powerful global lifestyle platform.